Why a Strong Social Media Presence is Absolutely Imperative for Businesses

More and more businesses now connect with their existing and potential customers through social media, and it’s easy to see why. Facebook has 665 million daily active users, and Twitter has over 500 million registered accounts. Social media usage continues to increase and companies who aren’t using it are losing out. Here are 7 reasons why it is vital for your company to have a strong social media presence.

  1. SEO

    Search engines like social media, therefore having a social media presence will help your company to appear higher in search engine rankings. Tweets and Facebook pages can also appear in search results, so companies can benefit from having fully optimised social media pages.

  2. Raises Awareness

    Social media helps people to find your company. Your customer reach is extended to a huge audience who may never have known about you.

  3. Appear more trustworthy.

    Social media allows you to closely communicate with clients, which increases their trust for you and your brand.

  4. Feedback

    Through social media a company can rapidly gain feedback from customers and find out exactly what they want with minimal effort. In turn sales should increase as a result of this.

  5. Boosts Traffic to Your Website

    Your social media pages are exposed to new users every day, and a proportion of these users will follow the links to your website. There is potential to bring thousands of new customers to your website every day, who would not have visited it otherwise.

  6. Branding

    Social media helps to create your identity and exhibit your brands personality. Existing and potential customers can understand what your brand represents and what its values are.

  7. Build Relationships

    Social Media helps to build relationships with current and potential customers, as you can connect and communicate with them quickly on a more personal level.


However, it is not enough to simply have a social media presence. It is important to post regularly, and post content which interests your target audience. If you are interested in my services, please email kerrywilliamssocialmedia@gmail.com with your requirements.