Some business owners feel that adding a blog to their website may not be worth the time and effort involved. However, a blog is an inexpensive way to drive sales and the outcome makes it more than worth the effort you’ve put in. Statistics from Hubspot’s 2012 Inbound Marketing Report highlight the importance of blogging. According to the study, 57% of companies who have a blog reported acquiring customers via their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business. Here’s why…

1. Having a blog boosts SEO. Search engines love fresh content, and updating your blog regularly ensures that new content is added frequently, increasing your visibility on search engine results pages. Fill that blog with the right keywords for even better results.
2. Drive potential clients to your website. Blog about topics that your target market are interested in and people will visit your blog. Then they’ll look around your website, hopefully leading to a sale.
3. Show your companies’ personality and potential clients will feel that they can relate to the company.
4. Educate your clients about the products and services they are seeking and convey your expertise.

While adding a blog may seem like a lot of effort, it keeps your website fresh in the eyes of both search engines and customers, educates your clients about a topic they are interested in, and adds a human face to your business.

If you would like to add a blog to your website but don’t have the time for weekly posts, contact me to discuss potential options at kerrywilliamssocialmedia@gmail.com.